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Ad Center reports will be available to users until 15th May 2014. Please contact your Sales or Account Managers for archival data after this date.

Ad Impression statistics for ads delivered on the Yahoo! U.S. network ( are accredited by the Media Rating Council (MRC) to conform to the Minimum Standards for Media Rating Research and the Interactive Advertising Bureau's (IAB) Guidelines for Measuring and Auditing Impression Counting. More information.

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